Skills & Competencies for Marketing Manager

Marketing Manager job profile

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JOB SUMMARY for Marketing Manager

Manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization.

JOB RESPONSIBILITIES for Marketing Manager

Translates the marketing vision into specific projects, action plans, and tactics. Oversees critical marketing functions to ensure the information and support for programs are effectively delivered. Establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets.

Marketing Manager SALARY RANGE

BASE 50%
$119,492
TOTAL 50%
$129,047
Job Level
M02
Job Code
SM15000044
Education/Degree
Bachelor's Degree
Reports To
Director

Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Marketing Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Marketing Manager

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
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Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
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Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
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Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
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2 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Lists the benefits and importance of brand management.
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Level 2 Behaviors
(Light Experience)
Tracks and reports quarterly updates regarding brand progress against annual plans.
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Level 3 Behaviors
(Moderate Experience)
Utilizes brand portfolio to define products and services.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of brand management to build brand equity.
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Level 5 Behaviors
(Mastery)
Forecasts issues of brand performance to support the development of new and improved products and services.
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3 Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Manager
Proficiency Level - 4
5 Competency for - Marketing Manager
Proficiency Level - 5

10 soft skills or competencies (core competencies) for Marketing Manager

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
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2 Core Competencies – Products And Services
Proficiency Level -4
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Illustrates how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Uses precise and appropriate terminology to explain the characteristics of the P/S.
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Level 3 Behaviors
(Moderate Experience)
Obtains information regarding the commonalities of diverse products and services within our business.
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Level 4 Behaviors
(Extensive Experience)
Proposes solutions to colleagues regarding implementation and operation-related considerations.
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Level 5 Behaviors
(Mastery)
Provides a full range of consulting for the product and service production team.
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3 Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Marketing Manager
Proficiency Level - 4
5 Competency for - Marketing Manager
Proficiency Level - 5

Summary of Marketing Manager skills and competencies

There are 0 hard skills for Marketing Manager.
10 general skills for Marketing Manager, Advertising, Brand Management, Digital Marketing, etc.
10 soft skills for Marketing Manager, Business Acumen, Products And Services, Planning and Organizing, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Manager, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Planning and Organizing.

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